FIG. 01 — Λ, the brand mark
Origin of the Mark
The Λ is not an A.
Λ is lambda. Greek. The eleventh letter, drawn without a crossbar — open at the top, planted at the base.
We chose it because it isn't an A. The A has a horizon. Λ has none. It rises into black.
Everything we make is a reduction. One color. One silhouette. One letter that refuses to be another.
Origin
Greek — μαύρο
Meaning
Black
Production
Germany










